SHAPING A FLAVORFUL BRAND STORY: THE CHEESEBURGER CHRONICLES

Every slice of a cheeseburger tells a legend. From the savory patty to the melting cheese, each component plays a function in crafting an journey that delights taste buds. But what about the story behind the cheeseburger itself? What threads weave together to create a brand that connects with its patrons? That's where the Cheeseburger Chronicles co